place-to-celebrate

Zuger Chriesi

Think of Zug without also imagining a piece of cherry cake. Impossible, isn't it? No other symbol is as strongly associated with Zug as the cherry and the specialties made from it.

Cherry cake tour Confiserie Speck

Since 1895, Confiserie Speck has been enchanting connoisseurs with the magic of its palate. One of its specialties is the Zuger Kirschtorte. But how is it made?

You will be welcomed into the bakery of Confiserie Speck and initiated into the secrets of the genuine Zuger Kirschtorte. Because a genuine Zuger Kirschtorte requires not only the best Zuger Kirsch, fresh butter and other good ingredients, but also a great deal of skill, know-how and passion. A cake is made before your eyes and afterwards you can enjoy a slice of cherry cake and a coffee in the café next door.

Traditional house Etter

For generations, Etter has been passionately producing fruit brandies by connoisseurs for connoisseurs. Let yourself be inspired by the more than 150-year history of the Etter family business and find out how the world-famous Zuger Kirsch is made.

Chriesistrurm and Chriesimätz

For almost 400 years, the Zug cherry market has been held in the middle/end of June. Here you can taste the cherry-red fruits and specialties of the local cherry growers.

The traditional event is heralded in with the Zuger Chriesigloggä. The ringing of the bell is also the starting signal for the Zuger Chriesisturm - the spectacular race through Zug's old town.

Zug Carnival

For many people in Zug, carnival is the best time of year. It starts on Schmudo, as Dirty Thursday is affectionately known, at 5 o'clock sharp with the Chesslete.

Guggenmusigen and carnival revellers transform the town and region into a colorful, noisy sea of colors. The foolish hustle and bustle of the Zug carnival lasts until Güdeldienstag and, according to tradition, is supposed to drive away winter or the devil. Come to the Zug carnival and join in the celebrations.

Bull market

Happy bulls from all over Switzerland are bought and sold. The bull stables are located in Zug-West. Named after the bull market in September.

The young bulls come from all over Switzerland. And full-grown bulls that inspire respect. But the animals are well tethered. Farmers buy and sell the bulls. And they compare breeding successes. And they also exchange information. The bull market is actually a farmers' event. But everyone else appreciates it too. As a result, the marquees are always full.

Baker's flour

After the guild feast, the guild members throw food into the crowd. From the balcony of the Hotel Ochsen.

And from the window of the Aklin restaurant. Bread rolls, oranges, sausages and confectionery fly through the air. Pupils and families with children shout at the top of their voices "Backermöhli! Bäckermöhli!". And catch the goods. The Bäckermöhli always takes place on the last Wednesday in January.

The Bäckermöhli 2025 will take place on Wednesday, January 29.

Chrööpfelimee

Singing groups visit the Chrööpfelimee couples on the Sunday after carnival and serenade them with a cheerful song. In return, a basket of doughnuts and wine floats down to them.

Originally, the singers were not satisfied with this and demanded "Chrööpfeli mee!", which gave the beautiful custom its name.

Morgarten shooting

3 events, 2 cantons, 1 date. Take part in the great Morgarten tradition on November 15.

The Morgarten Shooting (300 m) has been held at the Morgarten Monument on November 15 since 1912. Shooters from all over Switzerland come together for a challenging, friendly competition to commemorate the Battle of Morgarten on November 15, 1315. This largest historical shooting event in Switzerland allows people to celebrate and experience the legend of Morgarten together. The Morgarten Shoot forms the "Morgarten Tradition" together with the Battle Anniversary at the Battle Chapel and the Morgarten Pistol Shoot at the Letziturm.